In this highly competitive ecommerce world, every business owner should focus on choosing a feature-rich and robust platform that will help ensure their success. One such platform that has gained much recognition among online retailers is Magento 2. It is evident from reports that Magento 2 currently powers 96,066 live websites. 

If you are considering migrating to Magento 2, you should first be well-informed about the essential features of this platform. Here, in this definitive blog post, we will dig into details about Magento 2 that will help you to make a well-informed decision. So, let's get started:

What is Magento 2?

Magento 2 is the next-generation ecommerce platform that succeeds its predecessor, Magento 1. It provides a diverse range of features and enhancements designed to offer online businesses with specific tools. These are typically required for building, managing and growing their ecommerce stores. Adding effective Magento 2 modules helps further enhance this platform's functionalities. 

Now, let's move on to discussing the notable features of Magento 2 that make it an excellent choice for ecommerce:

What are the Key Features of Magento 2?

• Enhanced Performance

Performance plays a pivotal role in the world of ecommerce. Slow-loading pages can adversely impact your search engine rankings by deterring prospective customers. This particular issue is effectively addressed in the case of Magento 2. Improved performance is one of the notable features of Magento 2. 

It boasts considerably faster page load times and optimised database performance compared to the previous version. In turn, it leads to a more streamlined shopping experience for customers, ultimately increasing their satisfaction. They would even prefer to return to your store for future purchases. You can choose to install the Magento 2 Speed Booster extension developed by certified developers of Elsner to optimise the speed of your store, which again helps deliver outstanding results. 

• Mobile-Friendly and Responsive Design

With a rising number of people switching to mobile devices for carrying out online purchases, every ecommerce business owner must have a mobile-friendly site. Magento 2 is known for offering an out-of-the-box responsive design. It ensures that your ecommerce store can be easily accessed from almost any device. 

Not only that, but it will also look and function smoothly on different devices, such as desktops, tablets and smartphones. As a result, this particular feature of Magento 2 helps in offering a consistent experience for users, ultimately allowing you to reach a broader audience and boost your conversion rates. You can consider installing the Hyva theme extension from the official Elsner store to elevate the visual appeal of your store further. 

• Advanced SEO Capabilities

As an online store owner, you can't overlook the significance of SEO or Search Engine Optimization. It plays a pivotal role in driving traffic to your store. Magento 2 understands the significance of SEO as it features advanced SEO capabilities. 

Due to the presence of this feature, it lets you optimise your website for search engines effectively. It offers you the power to tailor meta tags and descriptions, create SEO-friendly URL structures and even incorporate alt text to your product images. These make it incredibly easier for search engines to index your website. It also helps prospective customers to discover your products.

• Simplified Checkout Process

Cart abandonment is one of the most common challenges in running an ecommerce business. A complex or lengthy checkout procedure can ultimately result in lost sales. Magento 2 helps you to deal with this specific issue by simplifying the overall checkout process. Customers can complete their purchases efficiently and swiftly with a more intuitive design and fewer steps. 

Additionally, Magento 2 is known for offering a guest checkout option that lets customers complete their purchases without creating an account. It helps in reducing the instances of friction and facilitates impulsive purchases. One of the best extensions you can install to simplify your ecommerce operations is Elsner's Magento 2 PWA extension. 

• Robust Security Features

Security is one of the critical aspects that every ecommerce business owner should focus on. It is crucial both for your business and your customers. Magento 2 comes with a range of solid security features that help bolster your store's security. It offers regular security updates along with patches that protect against potential vulnerabilities. 

Along with that, it is designed with PCI compliance in mind, which is considered to be its best part. It helps in ensuring that sensitive customer payment info is securely handled. So, with Magento 2, you can ensure your online store is well-protected from any security breaches and safety concerns.

• Versatile Product Catalogue Management

It can be a challenging aspect to manage a diverse product catalogue. But Magento 2 helps streamline this task with its robust product catalogue management capabilities. This specific feature allows you to handle different product attributes effectively. It also makes it easy for you to tailor product listings and support multiple types of products, such as configurable, simple and virtual products. 

So, regardless of whether you are selling electronic gadgets with multiple specifications or clothing with distinct colours and sizing, Magento 2 offers you the tools you require to organise and exhibit your products. This flexibility helps every ecommerce business owner who provides a diverse range of products.

• Integrated Payment and Shipping Options

One of the exciting features of Magento 2 is that it can be seamlessly integrated with different payment gateways. So, it offers flexibility for your customers, thereby streamlining the purchasing procedure. Magento 2 has got you covered whether your customers prefer making payments with PayPal, credit cards or other methods. It also supports a variety of shipping providers, which helps simplify both order tracking and fulfilment.

• Scalability and Flexibility

Another notable feature of Magento 2 is its exceptional scalability. With your business reaching greater heights, your ecommerce platform should be able to adapt to the increasing demands. The best part about Magento 2 is that it can meet your evolving business requirements. It can effectively handle larger volumes of orders, customers and products, making it well-suited for businesses at different growth stages. 

So, with its aid, it becomes effortless for you to expand your online store. You can easily incorporate new features, products and categories, ensuring your ecommerce business remains flexible and agile. You can further increase the functionality by integrating the best Magento extensions for ecommerce in your store.

• Advanced Reporting and Analytics

Making data-driven decisions ensures the success of any ecommerce business. Magento 2 is known for providing a comprehensive suite of reporting tools that helps in offering detailed insights into your customer behaviour, sales performance, etc. You would be able to make well-informed business decisions by evaluating these reports. Not only that, but it also lets you perfectly optimise your strategies and continuously boost your store's performance.

• Multi-Store Capabilities

Are you planning to expand into different niches or markets, or are you involved in operating multiple online stores? If yes, Magento 2 can be a game changer for you as it comes with multi-store capabilities. This feature lets you manage all your stores from a sole admin panel, offering a central hub for managing different ecommerce operations. 

It helps in saving both your time and effort. Along with that, it also ensures consistent management and branding across all your storefronts.

• Content Management and Customisation

Engaging content is crucial in offering a competitive edge to your ecommerce store. Magento 2 comes well-equipped with an integrated CMS or content management system that lets you craft and manage content seamlessly. You can come up with compelling product pages along with publishing blog posts. 

It also helps you to customise the design of your site easily. Its Page Builder and Dynamic content blocks feature allows you to create highly engaging and visually appealing content that is assured to captivate your audience.

• Community Support and Resources

Having access to a supportive community can prove to be a valuable tool in the journey of managing your online business. You are assured of reaping this benefit whenever you rely on Magento 2. 

This platform hosts a large and active community of developers and users who are always dedicated to offering assistance and helping kickstart your business growth. You are expected to find resources, documentation and online forums that will assist you in effectively navigating any challenges. It also allows you to make the most of your Magento 2 store.

• Integrations and Third-Party Extensions

Every ecommerce business is unique, and so are their needs. Due to this reason, you may have specific requirements that go beyond the core features of Magento 2. Here comes the role of third-party extensions and integrations. Magento 2 is known for seamlessly integrating with well-known tools and services that let you connect your ecommerce operations with other parts of your business. 

So, by adding the best Magento extensions for ecommerce, you could extend your store's functionality effectively. This way, you can meet your unique business requirements.

• Performance Optimisation Tools

Optimising the performance of your website is considered to be an ongoing procedure. Magento 2 offers a diverse range of performance optimisation tools, which helps ensure that your website loads efficiently and quickly. It includes specific features such as caching, full-page caching, and Varnish support, along with techniques like bundling and minification. So, it helps reduce web asset size, further improving load times and performance.

Final Thoughts

So, with an attractive set of features, Magento 2 stands as a powerhouse in the world of ecommerce platforms. These features are designed to assist business owners in developing and managing successful online stores. It also offers the tools to help you thrive in this fiercely competitive landscape. 

Whether you are just starting or are looking forward to taking your business operations to the next level, this platform has got you covered. Using its best features and capabilities, you could build a thriving online presence and offer an outstanding shopping experience for your customers.

If you wish to back up your Magento 2 store to cloud storage, you can rely on the Magento 2 Cloud Backup extension that you will find in the Elsner store.