Why Magento 2 PWA is a Game-Changer for E-commerce?

Managing an eCommerce business isn’t easy. In this field, business trends change rapidly, and therefore, keeping pace is necessary. The users of Magento 2, one of the advanced e-commerce website development platforms, are utilizing more and more Magento 2 PWAs (Progressive Web Apps) to engage users.

Magento 2 PWA is no ordinary setup; it’s a new paradigm that is sure to optimize your website performance, drive app usage traffic, and increase sales in general.

In this article, we'll analyze the reasons behind the increasing popularity of Magento 2 PWA, its advantages in e-commerce, and features beneficial to an online store manager.

What is a Progressive Web App (PWA)?

Before moving on to outline the key advantages of Magento 2 PWA, let’s quickly and briefly understand the term Progressive Web App. PWAs are websites that look and function as if they were mobile applications. PWAs do not require any downloads other than those from the web and are built on any system that accepts the use of a browser.

Key Features of Magento 2 PWA

We are going to talk about the most effective features of Magento 2 PWA: 

Better Experience on Mobile Device

As mobile devices are becoming immensely popular for online purchasing, Magento 2 PWA improves the customer journey of users who prefer shopping on mobile. PWAs mimic the interface and features of native applications but do not need any installation. This eliminates barriers and extra steps for users and makes them more active on your website. 

Blazing Speed

It is no secret that customers value speed when browsing an online store. Using Service Workers and advanced data caching, Magento 2 PWA will load pages much quicker than other regular e-commerce websites. The faster the speed of the pages, the lesser the bounce rate, and the better the user experience, which shall give way to increased sales.

Offline Loading Capability

Among the striking advantages of using Magento 2 PWA is the offline loading capability offered to the customer. Even if your clients lose network connection, they still view the previously opened pages, shop, and make the necessary purchases. This capability is especially useful when one is in areas with poor connections. You can convert your Magento store to PWA using Progressive Web Apps Extension Magento 2. 

Improved SEO and Search Exposure

Search engines like Google ensure that they display content from websites that have short downloading times, and PWA will definitely help with that. Upon using Magento 2 PWA, your store will enjoy the benefits of elevated search engine ranking, hence gaining more traffic for your website.

Reasonable Cost Of Development

Native apps need two separate builds, one for Android and one for iOS; a PWA is responsive and works across all devices and platforms, including IOS, Linux and Android, with only a single codebase. This means less development cost and less maintenance effort. Using Magento 2 extensions, PWA can be integrated easily without any heavy coding. 

Push Notifications Support

Magento 2 PWA gives you the ability to utilize push notifications to win customers. You can send them a message for an abandoned cart, remind them about offers or promotions or let them know what is happening with their orders to increase retention and conversions.

Magento 2 PWA Vs Legacy E-commerce Platforms

There are differences that can be observed when meshing Magento 2 PWA with generic ecommerce stores.

Performance

In comparison with standard websites, PWAs have several advantages to the extent of reaching more than optimizations. The load time is shorter, navigation is smoother, and it is easier to use, with most of the benefits coming out on mobile devices.

User Experience

While it is possible that traditional e-commerce sites can be made responsive, they cannot be compared equally in terms of user engagement and capturing attention as the app-like experience that is provided with the help of Progressive Web Apps Extension Magento 2.

Offline Capabilities

PWAs do not restrict the user even when there is no internet connection to the website, as opposed to the case with common website practices.

Development and Maintenance

As for the case of progressive web applications, it is cheaper in the long run because only one version for all devices needs to be developed. And you can convert your store using Magento Marketplace Extension, while with traditional solutions, more than two versions, mobile and desktop solutions, are required.

SEO Benefits

Conventional websites can also be improved through SEO. However, the speed and performance offered by PWAs are much better and are highly regarded by Google. You can see the positive outcomes it offers to your Magento store using the Magento 2 reports extension. 

Elsner Magento 2 PWA Extension: Fuelling your eCommerce Effects

It is important that the right extension is selected for the integration of Progressive Web App to your Magento 2 store, given the complexity of this process. 

The Elsner PWA Magento 2 Extension is a dedicated component that allows you to implement dynamic web apps designed with PWA functionality on your current Magento platforms. 

Those who wish to revamp their existing website and migrate to Magento 2 PWA may continue to operate their web activities with traditional shopping carts while offering customers state-of-the-art e-commerce services that mobile apps possess. 

It is a tactical shift for e-commerce stores that seeks growth and better ROI.

Conclusion

Magento 2 PWA is the revolution in the world of e-commerce since it brings great performance, user interaction, and cost-effectiveness. When companies are searching for app-like usage without investing too much in native app construction, the PWA Magento Marketplace Extension is the right answer. 

Once a Progressive Web Apps in your Magento Extension Store is installed, business owners will be able to improve the mobile site's usability, search engine optimization, and conversion rates, all in less time and at a lower cost.