If you have been researching the eCommerce industry for a while now, you must have come across Magento 2 as one of the lucrative platforms to start your online business. The world of online retail has experienced a whopping competition with the emergence of this highly functional and scalable platform. 

With a wide range of customization potential and a feature-rich interface, Magento has gained recognition from reputed companies such as Samsung, Ford, and others. And this is just enough for a lot of budding entrepreneurs to consider Magento development services for a start to their eCommerce store.

But there is still a lot to know about Magento before you can finally get along with developing a store on it. So, this article is all about giving you a closer look at what Magento is and why you should consider it for your Magento business. 

What is Magento as a Platform?

Magento is undoubtedly one of the most reputed ecommerce platforms that are built on the open-source codebase. It offers you a strong foundation to create an online business and offers diverse features or functionalities, ideal for you to meet specific business needs.

From a small startup to a big enterprise, Magento is ideal for operating an online business of all sizes. There is literally everything available within the platform for you to stand out in the competitive eCommerce world with a strong business platform. 

Unlike most of the eCommerce platforms, Magento doesn’t restrict its features to just shopping carts or product listings. You are provided with comprehensive marketing, catalog management and SEO tools to help you with proper store optimization.

Magento 2 comes with the best of strengths, among which mobile responsiveness holds a special position. This way, the experience for shoppers will evolve while they are in your Magento store. 

You will also be able to integrate various Magento 2 extensions, may it be for speed boosting or checkout page simplification. By choosing the right add-on modules, the functional and technical aspects of your Magento store will evolve and give you good progress. 

What are the Different Magento Versions that Exist?

Before you go ahead and hire Magento 2 developers to start your online store, you must have an idea of the available versions to get along with. There are two options for you to count on, which includes:

• Magento Open Source:

It is more like a community-supported version or free package of the Magento platform. This version is best for small or medium-sized businesses, and you get impeccable features such as SEO, mobile-friendly design and integrated payment processors. All the users will have the capacity to extend the store functionalities by adding Magento 2 extensions or add-ons. 

• Adobe Commerce:

Adobe Commerce, which was called Magento Commerce in the past, comes with a premium or enterprise-grade version. This version has all the features of the Magento Open Source version but also adds diverse other features. You will be getting the B2B capabilities, customer segmentation and advanced reporting potential with this version. 

Now, after Magento 2 was introduced as the upgrade to the entire platform version, it came up with the potential to restrict certain limitations of Magento 1. Now, the page loading speeds are high, and the admin interface is way more intuitive. Following that, the checkout process is also optimized and built to be immensely responsive. 

Magento 2 is again categorized as an Open Source, Commerce or Commerce Cloud version. As Open Source is ideal for small businesses, the Commerce and Commerce Cloud version is ideal for large enterprises. 

Magento indeed has a strong design to give a user-friendly interface for both business owners as well as customers. But, understanding the extensive and complicated range of features of the platform will require a deep knowledge. This is where you must hire Magento 2 developers and make things easier. 

The developers shall help you leverage the full potential of Magento, depending on the version you choose for your online business. By outsourcing the needs to expert professionals offering Magento development services, you will be able to streamline the process and save a lot of your business expenses. 

What are the Noteworthy Features of the Magento eCommerce Platform?

If you are planning on adopting Magento development services for starting your eCommerce business, you must get a clear idea of the diverse features it has to offer. Starting from marketing to order management, there are impeccable capabilities of Magento, which makes it a go-to preference for all online businesses:

• High-End Security

As you know, running an eCommerce business demands you to be serious about implementing security parameters on demand. At Magento, you will be able to include a lot of security features such as Google ReCaptcha, two-factor authentication and other such features. 

With these security measures, you will be able to invoke protection against all forms of unauthorized access to the store and attain the trust of the customers. It is one of the vital considerations to ensure business success. 

• Easy Payment

With Magento, you get immense flexibility in attaining the best payment experience for your customers. There are various payment gateway extensions available on the official as well as third-party marketplaces for you to include new-age checkout features for your brand store. 

Some of the extensions, such as PayPal Multicurrency, PayTrace Payment Gateway, One-Step Checkout and others, are all focused on helping accept payments easily from customers and also make it easy for them to process the checkout on your store. 

• Order Management

Magento has a lot of built-in tools that allow you to approach the order fulfillment processes. It means you will be able to create, view, edit or fulfill the orders right from the admin panel. Not only that, but you will also be able to print invoices, packing slips and shipping labels. 

Magento offers you a system that provides email notifications, allowing you the feasibility of creating invoices, order-wise shipments and credit memos. It is crucial for the smooth operations of the online store. This enhances the satisfaction quotient of the customers for ensuring flexible and convenient delivery. 

• SEO Integrated

Magento, as an eCommerce platform, comes with built-in SEO-friendliness backed by various tools to help you rank higher on the SERPs. Some of the things you can do to improve the SEO aspects of Magento include Google sitemaps, automated sorting, and search engine-friendly URLs. 

Not only that, but Magento allows the configuration of descriptions, keywords and meta tags for every product. With these comprehensive features, scaling the online visibility will be easier, ensuring you get a good flow of traffic and conversions. 

• Marketing & Advertising Proficiency

With Magento’s robust functionalities, marketing and advertising become easier. This way, promoting the products will be more streamlined. Upon using the platform, you will also be able to manage your discount coupon codes, product promotions and others. 

By using the built-in tools, you will also be able to cross-sell the products, manage polls & newsletters and support price variations. There are various Magento 2 modules as well for you to further advance the marketing capabilities of your eCommerce business, resulting in better customer engagement and sales. 

• Catalog Management

Catalog management supports you with the right features for effectively managing your product listings. There are various options for you to integrate the import & export of product catalogs, enable digital product downloads and streamline inventory management. 

With this feature, Magento Extension store owners have the liberty to add diverse images for every product, add a wish list function and include detailed SEO-friendly descriptions. It is one of the most vital features for your business to easily update or invoke modifications. 

What are the Reasons that Can Entice You to Use Magento over Others?

Now that you know the features of Magento, you might feel a little convinced to use this platform to start with your eCommerce operations. But, to help you be sure of the choice, here are some reasons that can add more clarity in your mind on how Magento is the best platform for your online business:

• Highly Scalable:

Magento, as a platform, is designed for growing your business. Irrespective of whether you are a small startup or a big enterprise, the platform will be able to handle diverse customers, sale orders,  and products without compromising on performance.

• Immensely Customizable:

Magento comes with high-end customizability, allowing you to tailor this platform with respect to what your business demands. With the right set of customization, you will be offering your customers a unique experience. 

• Big Community:

Magento has a big community of experts and developers who are actively giving inputs across various forums and channels. You will be able to seek help from the professionals at times you find yourself stuck while using any feature or function of the platform. 

Parting Words

With this, you are now aware of the proficiency that Magento has to offer for you to start your online business. It is being adopted in high demand by budding entrepreneurs, and that’s because of its purpose-built design. 

If you are among such budding entrepreneurs seeking the best platform for creating a store, you should seek help from professional Magento development services. Let the experts integrate the best features or functions, allowing you to use a highly proficient online store.