When you have a proper business platform linked to your online store, it becomes easier for you to handle the operations. WooCommerce, with WordPress and Magento, offers you the same feasibility while you are running an eCommerce store.
You are provided with the feasibility of integrating WooCommerce plugins or Magento extensions to manage diverse operations for the store. There are a lot of other things that WooCommerce and Magento have to offer you upon being used for eCommerce business.
For general insight, WooCommerce itself is a plugin of WordPress, whereas Magento is a full-fledged eCommerce platform. Both of these platforms have been appreciated enough by budding entrepreneurs for their high-end features and seamless functionalities.
The dominance of WooCommerce and Magento for your eCommerce business is high in the current status of the eCommerce industry. Therefore, staying updated with the trends associated with the platforms is paramount!
So, this article is all about giving you a clear understanding of a few of the WooCommerce and Magento trends to count on.
What are Some of the WooCommerce Trends in 2024?
If you have landed on this post, you are already aware of how proficient the platform WooCommerce is. So, let’s not time digging deeper into the basics and give you a glimpse at some of the latest trends associated with the use of WooCommerce:
1. Augmented Reality Being Integrated to WooCommerce
WiooCommerce is now making AR features available for your store customers, which allows them to explore a 3D model of the product you have listed. This way, your customers won’t have to visit any physical store or touch it in person to explore it from all ends.
This way, customers find themselves more enticed to make the purchase decision instantly. The AR feature will work wonders for WooCommerce stores that deal with home decor, fashion, and other such sectors.
Following that, the AR features and further be scaled with the use of dedicated WooCommerce plugins. So, go ahead and add more sophistication to your product viewing experience on the WooCommerce store.
2. Chatbot Integration for WooCommerce Store
There are dedicated WooCommerce plugins available for you to integrate AI chatbots into your store. This way, you will be providing your customers with the feasibility of getting solutions for common issues.
The chatbots will work wonders to encourage your potential customers to finally make a purchase. It is a trending inclusion in the modern eCommerce world, and WooCommerce isn’t stepping back from it.
Your customers won’t have to wait for long to get a proper solution to the problems being raised. It is one feature that is going to be accelerated on a great note in the future.
3. Voice Search Feature Enabled
Talking about the WooCommerce plugins, why keep the trending voice search feature behind? The platform is now capable of adopting voice search proficiency to add a better experience quotient for the store.
Upon integrating it, your customers will be able to search for required products in your store without the need to type anything. Apart from integrating the required plugin, you must also optimize the product pages and the content in them to be recognized by voice search.
Site accessibility for the customers will improve, especially for the people who aren’t quite comfortable with navigating the website by the given interface.
If you have embedded WooCommerce Zoho CRM, you will be able to track how voice search changes the purchase behavior and engagement rate associated with your customers.
What are Some of the Magento Trends in 2024?
Coming to Magento, it is yet another proficient eCommerce platform that’s backed with a lot of features and functionalities for you to run your well-established online store. If you have plans on expanding your business in the long run, there is no better platform than Magento to support that quest.
You have a big hub of add-on modules at Magento extension store that will support your business expansion needs. And this scope of customization and expansion is what makes Magento a sought-after platform for starting an online store. But, there are some of the latest trends associated with Magento that make it an even better platform to count on.
1. Use of AI and ML
With the use of Magento, you can be sure of the fact that your store will be updated with technological upgrades in the industry. Considering that, the platform is now embracing the use of modern-day technologies such as ML and AI.
AI integration is meant to drive personalization to enhance the shopping experiences of the customers. You will be able to recommend personalized products to your customers, which they might have plans to buy!
There are a plethora of Magento 2 modules as well, which further scale the proficiency of AI and ML in dedicated features of the platform.
2. Headless Commerce
Keeping aside the endless array of expansion that you can seek by choosing modules from the Magento extension store, there is a trending concept of headless commerce to further scale the platform’s proficiency.
Headless commerce is the technique where the front end of your store will be separated from the back end. This way, it will be easier for the professionals to develop a responsive store with utmost agility and flexibility.
You will have the liberty to choose a different tech stack for the frontend UI, whereas a different one for the back-end. This concept enables you to integrate an ERP, CRM, or marketing automation platform feasibly with the backend of the store.
Parting Words
Whether you go with WooCommerce or Magento, your eCommerce business will be set on the right track! It is because you get ample WooCommerce plugins and Magento extensions to scale the store functionalities, responsiveness and user experience quotient.
But, instead of using the plugins or extensions randomly, it is important you consider the market trends in 2024. This way, you will be able to put the right efforts into gaining exposure for your brand in the market.
Staying updated with the latest platform-wise eCommerce trends is something that will help you cope with the rising demand of modern customers. So, prefer not to lag on this aspect at all!
